The Big Day – How to Prepare to Launch Your Business

Once you've done all of the background work on building your business, it's time to count down the days until the launch.

 

As the big day draws near, here are the things you need to do to get ready to open your doors.

 

Test Everything

Far ahead of your launch, make sure that all of your systems work. Check all email addresses or other forms of contact. If you have an online store,...

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The 6 Best Online and Offline Marketing Channels

With the rise of online marketing over the last few decades, there is now a head-spinning variety of methods to add to traditional offline approaches you can use to put your offer in front of your target market.

 

Here are some of today's key marketing channels both online and off.

 

Social Media

Social media is a great place to conduct market research, build relationships with your...

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Now Tell Them What to Do – The Call to Action

The most important element of any copywriting is the call to action.

 

After filling the reader's head with images of their wonderful new life that your product or offer is going to give them, you have to tell them exactly what to do in order to make it happen. You need to give them a nudge.

 

The Elements of a Good Call to Action

The call to action is short and very clear. It tells...

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Writing for Your Best Customer

Your copy isn't for everyone, but it's for someone.

 

There is someone out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. If you can only connect with this person, you have a guaranteed sale. There is no hard-selling or strong-arming; just a little well-written copy.

 

Before you can write for that audience, you need to know who they...

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