Writing for Your Best Customer

Your copy isn't for everyone, but it's for someone.

 

There is someone out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. If you can only connect with this person, you have a guaranteed sale. There is no hard-selling or strong-arming; just a little well-written copy.

 

Before you can write for that audience, you need to know who they...

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Your Spellcheck is Lying to You – Why You Must Proofread Your Copy

 

Proofreading your copywriting is a tedious task and one that seems less important nowadays with the miracle of spellcheck.

 

Just click on spellcheck and let the machine do it for you. The only trouble is that spellcheck is often wrong.

 

You should never rely solely on a computer for your spelling. Here are some of the reasons.

Proper Noun Problems

One of the most common...

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It’s All About Me – Employ WIIFM and Cut Out the Bragging

Which type of person do you think is more persuasive – a person who always talks about you, or someone who always talks about themselves?

 

Who do you think is a better communicator? You're right if you said the former.

 

Nobody likes to hear somebody ramble on about themselves, and the same is true of copy.

 

The key to writing good copy is that you're not actually writing...

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Words Make Promises - How to Avoid Losing Your Business to a Massive Lawsuit

It's important that the claims your copy makes deliver on their promises.

 

This is essential for gaining your customers' trust and keeping them with you. But there's an even more important reason why you have to back up your claims – it could mean serious legal trouble if you don't.

 

In their legal departments, large companies have people who review all of their copy and make...

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Email List Building Metrics

Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off.

 

Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog? Advertise a new product? Now think: are you reaching your goal?

 

Before you send another email, take the...

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Why You Need to Nurture Your Email List

 Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true.

 

Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying customers.

 

When people join your email list, they’re essentially telling you, “I...

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Attracting Your Ideal Customer

Can you really grow your business and your email list without knowing who your ideal customer is?

 

You can in theory, but if you try to attract everyone, you might end up attracting no one.

 

Instead of going out searching for customers, you should be drawing them to you.

 

In order to be effective with email marketing, you need to identify the people you can help best with your...

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Tips for Getting Organized to Grow Your Email List

Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task?

 

Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time to get organized.

 

“For every minute spent organizing, an hour is earned.” - Benjamin Franklin

Staying...

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One thing at a time to build your email list

“The quickest way to do many things is to do one thing at a time.” - Christopher Westra

 

You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all.

 

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How to come up with ideas for a successful joint venture

A joint venture is a great way for you to combine your resources and share risk with another business for mutual benefit. The other party can give you access to their skills, audience, and resources.

 

The two of you working together can produce better results than either could have achieved alone.

 

If this sounds good to you, the first step is to think of an idea for a winning joint...

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