There is someone out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. If you can only connect with this person, you have a guaranteed sale. There is no hard-selling or strong-arming; just a little well-written copy.
Before you can write for that audience, you need to know who they...
Just click on spellcheck and let the machine do it for you. The only trouble is that spellcheck is often wrong.
You should never rely solely on a computer for your spelling. Here are some of the reasons.
One of the most common...
Who do you think is a better communicator? You're right if you said the former.
Nobody likes to hear somebody ramble on about themselves, and the same is true of copy.
The key to writing good copy is that you're not actually writing...
This is essential for gaining your customers' trust and keeping them with you. But there's an even more important reason why you have to back up your claims – it could mean serious legal trouble if you don't.
In their legal departments, large companies have people who review all of their copy and make...
Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog? Advertise a new product? Now think: are you reaching your goal?
Before you send another email, take the...
Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying customers.
When people join your email list, they’re essentially telling you, “I...
You can in theory, but if you try to attract everyone, you might end up attracting no one.
Instead of going out searching for customers, you should be drawing them to you.
In order to be effective with email marketing, you need to identify the people you can help best with your...
Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time to get organized.
“For every minute spent organizing, an hour is earned.” - Benjamin Franklin
Staying...
You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. This doesn’t do your business any good at all.
...
A joint venture is a great way for you to combine your resources and share risk with another business for mutual benefit. The other party can give you access to their skills, audience, and resources.
The two of you working together can produce better results than either could have achieved alone.
If this sounds good to you, the first step is to think of an idea for a winning joint...